Goal-Setting for Businesses
Don’t be mediocre, become the best with PCR’s business goal-setting services!
We’ve all seen those motivational posters that say, ‘A goal without a plan is just a dream,’ but as cliché, as it sounds, it’s the absolute truth. You’ll be well aware that things don’t just ‘happen’ in business, which is why goal-setting and creating a game plan is imperative to accomplishing your goals.
— What Are Your Business Goals?
Have you created goals for your business? If so, what do they look like? How will you accomplish them? When will you achieve them? These are just some of the questions to consider when setting goals.
Whether you want to hire more staff, expand into new locations, stick to a budget, pay off debts, improve efficiency or just make more money, we can help you create a game plan to get you where you want to be.
Not sure what you want when it comes to dollar terms? Worry not, our expert business planning advice means we specialise in helping you create goals that are actually achievable. By following the SMART framework, you can grow your business and turn your non-dollar goals into reality through a structured game plan.
Set SMART Goals for Your Business
Goals are of little use if you do not measure your progress. Without measuring progress, you cannot evaluate success or failure. You should have some sort of objective way to measure them—whether that’s a deadline, a number, a percentage change, or some other measurable element.
One way to do this is with benchmarks. Benchmarks show you what’s “normal” for specific, recurring scenarios in your company, so you know what to expect. Using standardized benchmarks, you can set more relevant goals that are easier to measure. Think of this the same way you would think about KPIs for employees. What is the expectation and how will you know when it has been met and what standard it has been completed to?
While many of us would love to set a goal to see a profit of 100 million in one year, the reality is that is not achievable for many small businesses. This is where creating achievable goals is crucial.
The goals you are setting goals must be conceivable. Achievable says that your goals shouldn’t be totally outside the realm of possibility. Ask yourself this question: Is the goal within your project scope? If not, it’s not achievable.
There is little value in setting goals that are not relevant to your business. While personal goals are great, your business goals should align with the direction and growth targets you have for your business. For example, having a goal to clean the storeroom is probably not going to help you hit the profit margin you are aiming for.
Ensure your goal matters to you and aligns with your other goals and the needs of the organisation. As a business coach external to your business, we can help keep your goals relevant to your business.
Your goals should have an end date. Without a time limit, your project could drag on. Deadlines ultimaltey provide a sense of urgency so that short-term tasks don’t drag into long-term goals unnecessarily.
Deadlines are crucial to implementing goals, since they pretty much force you to take action. If you want to have more focus time at work, you can decide to set a goal to only check your email for 30 minutes every day. But without a deadline, it’s easy to brush it off. Imagine instead if you set a goal to only check your email for 30 minutes every day for one week—now, it starts to feel more attainable.
Goal-Setting 101
Just like athletes practice every day and the defence force undergoes regular training, having structured goals and a clear game plan for your business is essential to your success in the field.
At PCR, we provide you with the guidance to start setting goals for your business so that you can spend more time with your family, make more money and support your community better.
Our goal-setting consultations focus on helping you:
- Believe in your business
- Understand your team
- Know your purpose
- Have clear goals
Goals Aren't Set & Forget!
Checking your progress is essential in gauging success, so regular reviews of your goals are key.
There have been many occasions where businesses have been unable to change, made little headway with their targets or shut down altogether because there was no game plan strategy for their operations. Don’t fall victim to this!
There is a lot to take into consideration when developing a game plan, and we don’t expect you to know it all. That’s why having a professional guide you through business target setting is the best course of action. But not just anyone can do it; here at PCR we understand how to align your goals with a relevant strategy to grow your business and maximise your profits.
Why Choose PCR to Help Set Your Business Goals?

We are an honest, no nonsense advisory and business coaching team who tell it like it is.

We work with you one-on-one to understand your business and help set achievable goals.

We create a tailored game plan for your goals with relevant structures so your business can grow.
Start Goal-Setting Now
Don’t let your ambitions down with poor goal-setting and bad business planning advice; start working on it today so you can feel in control and confident moving into the future. Simply get in touch with PCR Accounting & Advisory today and ask us how our goal-setting services can help build your business and take it to the next level.

Owner of PCR Accounting & Advisory, Peter Marmara-Stewart is a SAPEPAA foundation member and accredited advisor specialising in strategic business advice, asset protection & structuring and cashflow maximisation. Click here to find out more.
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